tendulkar: Mumbai: Sachin Tendulkar, Anil Kapoor are part of BEST’s campaign to promote digital initiatives | Mumbai News – Times of India

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MUMBAI: The Brihanmumbai Electric Supply and Transport (BEST) has launched “Pude Chala” campaign on social media to promote digital bus travel initiatives and has roped in cricket legend Sachin Tendukar and actor Anil Kapoor who have shared their stories of BEST bus journeys during their younger days.
The two short films were released on social media wherein Tendulkar recalled how he used to take the red buses to reach Shivaji Park for cricket practice while Kapoor revealed that he took buses from Chembur to studios and for auditions across Mumbai.
“BEST’s digital services make the bus service reliable through live bus tracking and live passenger indicator, mobile ticketing and 72 plans for purchasing bus pass,” added BEST general manager Lokesh Chandra.



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